{"id":100,"date":"2017-07-06T21:40:16","date_gmt":"2017-07-06T21:40:16","guid":{"rendered":"http:\/\/staging-2.multiple-post-thumbnails\/\/?page_id=100"},"modified":"2026-06-08T08:47:52","modified_gmt":"2026-06-08T08:47:52","slug":"performance","status":"publish","type":"page","link":"https:\/\/www.firmfitfloor.com\/area1\/performance\/","title":{"rendered":"Performance"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;sec-over-half sec-over-half&#8211;dark-yellow&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;left-col&#8221;][vc_column_text]<\/p>\n<div style=\"width: 1280px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-100-1\" width=\"1280\" height=\"720\" poster=\"https:\/\/cdn.firmfitfloor.com\/wp-content\/uploads\/2023\/04\/naturtrend-vdieo.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/cdn.firmfitfloor.com\/wp-content\/uploads\/2023\/04\/naturtrend-video-small.mp4?_=1\" \/><a href=\"https:\/\/cdn.firmfitfloor.com\/wp-content\/uploads\/2023\/04\/naturtrend-video-small.mp4\">https:\/\/cdn.firmfitfloor.com\/wp-content\/uploads\/2023\/04\/naturtrend-video-small.mp4<\/a><\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;right-col&#8221;][vc_custom_heading text=&#8221;NaturTrend Ultra Matte Finish&#8221;][vc_column_text el_class=&#8221;main-content&#8221;]Our new NaturTrend technology coating provides the ultimate natural look, under all conditions, with no compromise on performance. Compared to standard coatings, NaturTrend provides improved surface performance in gloss endurance, deep scratch, micro scratch, slip and stain resistance.[\/vc_column_text][vc_column_text el_class=&#8221;list-feature&#8221;]<\/p>\n<ul>\n<li><strong>Consistent sheen<\/strong> at different angles even after wear and tear<\/li>\n<li><strong>No difference<\/strong> between planks &amp; batches<\/li>\n<li>The <strong>perfect natural look<\/strong> for your home<\/li>\n<li><strong>Stain and traffic resistance<\/strong> are even improved<\/li>\n<li><strong>Easier to clean<\/strong><\/li>\n<li><strong>Embossed in Register<\/strong> for a realistic look and feel<\/li>\n<li><strong>Improved gloss endurance<\/strong> even after wear and tear<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; full_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; bg_type=&#8221;image&#8221; bg_image_new=&#8221;101&#8243; bg_image_repeat=&#8221;no-repeat&#8221; bg_image_size=&#8221;contain&#8221; bg_image_posiiton=&#8221;left center&#8221; el_class=&#8221;helium-parallax&#8221; css=&#8221;.vc_custom_1689224309865{padding-bottom: 150px !important;}&#8221;][vc_column el_class=&#8221;box sun-one&#8221; el_id=&#8221;cover&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;parallax-id-5&#8243; width=&#8221;7\/12&#8243; el_id=&#8221;OverDivlcoloreft details&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;right-image&#8221; width=&#8221;5\/12&#8243; el_id=&#8221;parallax-id-6&#8243;][vc_single_image image=&#8221;102&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;box-text-small blue&#8221;]<\/p>\n<h1 class=\"p1\" style=\"text-align: center;\">When<br \/>\n<span class=\"s1\">FUN<br \/>\n<\/span>happens<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; el_id=&#8221;mobiletop&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_single_image image=&#8221;104&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1499376081591{padding-left: 50px !important;}&#8221;][vc_column_text]<\/p>\n<h2 class=\"p1\">Fun is what it\u2019s<br \/>\nall about<\/h2>\n<p class=\"p2\">And with fun, comes mess and accidents.<\/p>\n<p class=\"p2\">Why would you have to worry about whether or not you\u2019re<br \/>\nhaving too much fun just because of your floor?<br \/>\nDon\u2019t ! FirmFit can take it.<\/p>\n<p class=\"p2\">\u2022 100% waterproof<br \/>\n\u2022 Pet proof &#8211; scratch and stain resistant<br \/>\n\u2022 Class 34 wear layer for superior durability<br \/>\n\u2022 Exceptionally quiet<br \/>\n\u2022 Easy-to-clean<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1499988031257{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]<video autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"100%\" height=\"auto\">&nbsp;<\/p>\n<p><\/video>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1499988071319{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2 class=\"p1\" style=\"text-align: center;\"><strong>The strongest WATERPROOF flooring<\/strong><br \/>\nWhen ACCIDENTS happen &#8211; its like they don\u2019t\u2026<\/h2>\n<p>[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1509657357166{margin-right: 0px !important;border-right-width: 0px !important;padding-right: 0px !important;}&#8221;][vc_column_inner el_class=&#8221;kfix&#8221; width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1509662872403{margin-right: 0px !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1509660232169{padding-right: 50px !important;}&#8221;][vc_column_text el_id=&#8221;break&#8221;]<\/p>\n<h2 class=\"p1\">When ACCIDENTS happen \u2013 its like they don\u2019t\u2026<\/h2>\n<p class=\"p2\">Unlike regular WPC flooring that has a low density and open cell core, FirmFit\u2019s core is based on limestone, making it extra dense and strong.<\/p>\n<p class=\"p2\">WPC just can\u2019t compete in terms of resistance to dents, impacts and heavy static loads, like furniture.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;6\/12&#8243;][vc_column_text]<\/p>\n<div style=\"width: 1280px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-100-2\" width=\"1280\" height=\"720\" poster=\"https:\/\/www.firmfitfloor.com\/wp-content\/uploads\/2017\/07\/fun-video-flooring-weight.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.firmfitfloor.com\/wp-content\/uploads\/2017\/07\/Indentation-test2.mp4?_=2\" \/><a href=\"https:\/\/www.firmfitfloor.com\/wp-content\/uploads\/2017\/07\/Indentation-test2.mp4\">https:\/\/www.firmfitfloor.com\/wp-content\/uploads\/2017\/07\/Indentation-test2.mp4<\/a><\/video><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;sec-over-half sec-over-half&#8211;dark-yellow&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;left-col&#8221;][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;right-col&#8221;][vc_custom_heading text=&#8221;NaturTrend Ultra Matte Finish&#8221;][vc_column_text el_class=&#8221;main-content&#8221;]Our new NaturTrend technology coating provides the ultimate natural look, under all conditions, with no compromise on performance. Compared to standard coatings, NaturTrend provides improved surface performance in gloss endurance, deep scratch, micro scratch, slip and stain resistance.[\/vc_column_text][vc_column_text el_class=&#8221;list-feature&#8221;] Consistent sheen [&hellip;]<\/p>\n<p><a class=\"btn btn-secondary read-more\" href=\"https:\/\/www.firmfitfloor.com\/area1\/performance\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-100","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Durable Flooring that is Scratch and Stain Resistant | FIRMFIT\u2122<\/title>\n<meta name=\"description\" content=\"100% waterproof, petproof, and foolproof. 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